I know I have been talking this one up a lot on the social medias for a couple of weeks now, so excuse the excitement. I’m a big fan of Juice Newson already as a human, but truth be told, I enjoy his work tremendously.
Today Juice Newson dropped his sophomore release Suburban Soul on various streaming services. (SoundCloud, iTunes, Spotify) With his self-created beats through chopped samples from a slew of concealed material, the 13-track album features personal journal-like lyrics and was produced by Newson himself all throughout this pandemic we are all so familiar with.
Newson may have been making an imprint into the Cleveland hip hop scene for a couple of years now, but previously he was the drummer for punk locals Old Souls for nearly a decade. To say he has roots in Cleveland is an understatement and Suburban Soul showcases that.
“SSINTRO” started things off with an understanding that this wasn’t just a quick drop and something far more intricate. “BottaDip” had such a smooth flow throughout. The samples backed up the refrain flawlessly.
My favorite track, “Cruise Lines,” is beyond likeable. The beat was on-point and complimented Newson’s chill rapping style. I adored the pro-Cleveland line: “I need some late nights on the lake right next to a city that you think is shitty but really it’s your own bad attitude that made you change your latitude.” If this does not get him the attention he deserves, I do not know what will.
“BothSides” reminded me of the days RJD2 and Blueprint did their thing. “MyLife” may have had the production turned down a little, but I would be lying if I said this did not fit right in with 90s hip hop.
“Never Was A Drake Fan” was another solid effort. This was actually dropped on a comp release last year, but definitely needed to be included on this release.
Missing companionship was what “Nest” was all about. Pristine rhymes with barely a break for air supplied the remix sample from The Association’s “The Nest”. The more I listened to this one, the more I found myself loving it.
“RainDogs” was proof that Newson put all the heart and all the soul into his work. With help from Cleveland’s Anthony Jones, this track was nothing but amazing.
My only real complaint about this release is some of the songs could have lasted longer purely because the beats were fantastic. The lyricism was heavy and ever so personable to this fellow Cleveland native.
This album may not change your life, but damn at times will it make your day a little bit better. That’s not to say this is all happiness and rainbows… Recording in isolation sometimes can really bring out all the feelings. Regardless, it is a release that certainly needs to be heard by all and I can not wait to see what this great talent does next.
Check it already.